British Telecom enables a global audience in a giant stadium.

To tell the story of British Telecom allowing it’s clients to reach the global marketplace, director Jake Scott from RSA/Black Dog developed the concept of a massive stadium where those with a product or even a question could approach the global audience. Creating this massive stadium was our task seeing as it is completely fictional. Practically every shot in this commercial involved multiple crowd replication shots for this infinitely vast fictional stadium. The shots featured here are wide shots of the stadium that were created using, at times, more than 40 layers of live action clouds, combined in inferno using paint and selective matting. Sparks were used to enhance the look and give the impression of the sun being off camera. The end result was a truly touching story that showcases different individuals empowered by being able to reach the audience they couldn’t before.