Citroën C3 Pluriel "Les Magiciens"April 2003

Kids use magic to transform the Citroen C3 and the world around them.

Flying siblings arguing, as you do, about the configuration of Citro?n's newest car, use their magical gloves to transform the car. Drawing loose reference from Japanese animation, the task at hand was to create a magical, transformation effect that was playful, whimsical and elegant at the same time. This transition was to be applied to the car as it changed form and in some instances to the entire landscape as the kids moved from locale to locale. All the elements were generated in Flame using the built in 3D capabilities. 3D models of the car were used within Flame to approximate the surface of the car and create realistic occlusions. For most of the commercial different takes of both children were used and needed to be combined in post. The car was shot in all of it's four configurations in situe and animated in Flame. Matte paintings of the various locations were created to ease the transitions and create a more interesting visual.


Credits

Director
Tarsem Dhandwar, Radical Media
VFX Supervisor
Tom Sparks, Play Productions
Inferno Artist
Robert Moggach, Play Productions

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