Mysterious man tests his 501s in a shamanistic dance in the desert.

This commercial depicts a shamanistic figure going about his daily routine of meditative dance in a harsh yet visually pristine environment. Once his personal challenges are met he returns to a state of rest and contemplation. This film was shot in two days at El Mirage Dry Lake Bed in Southern California by DP Harris Charalambous. Telecine was done by Fergus McCall at The Mill London. Mark Reynolds of Swordfish edited the commercial and Robert Moggach did the inferno/online work while at Play Productions in London. This commercial was featured on the cover of Shots Magazine in August of 2004.