Britney, Beyonce & Pink take on emperor Enrique for Pepsi.

Set in the collosseum of ancient Rome, this is a story of three gladiators, played by Britney Spears, Beyonce Knowles, and Pink, joining together to usurp the Pepsi-hoarding emperor, Enrique Iglesias. The three girls bring the crowd to an angry roar with a rendition of Queen's "We Will Rock You" and the emperor is catapulted to the lions by the ensuing noise. We had the task of creating the entire collosseum of screaming, cheering spectators from one tier of one half of a replica of the collosseum. CG artists at <A HREF="http://www.glassworks.co.uk">Glassworks</A> in London created tens of layers of stadium and crowd elements which were all combined in flame. The challenges included not having any blue or green screens to ease the integration of the live action and no motion control for the more than 50 wild camera shots requiring CG. The 3 minute commercial was finished at film resolution and 12 bit colourspace to maximize the quality and allow us to more easily integrate the CG elements. This in itself presented a problem given the huge amounts of data that needed to move seamlessly between facilities on an almost daily basis.