Railtrack "Time To Return"May 2001

Beautiful images coax travellers back to train travel.

Despite winning broadcast magazine's pig of the week award for the ad's concept, this commercial was beautifully shot. The body of the commercial involved primarily cosmetic fixes (some far more complex than others) and intelligent conformimg of what were at times 10 or more mixing and dissolving layers. Actors were also composited into real settings using footage shot against green screen. The bulk of the post time was spent creating the end sequence which again was a complicated conform more traditionally suited to henry but completed in inferno with careful management of edit layers and more powerful matting and compositing tools.


Credits

Director
Phil Taylor, Vertica
Inferno Artist
Robert Moggach, Smoke & Mirrors

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