Volvo C70 "Football"January 2002

Volvo C70 driver is envied by rival football fans.

This film for the Volvo C70 convertible tells the story of the safety that a driver feels in the car despite it being a convertible. A football fan drives through the streets of a picturesque Italian village, daydreaming, and unaware that the village is full of the opposite team’s fans. When he realises that he is in potentially hostile territory he locks the doors of his convertible and feels safe in his car. Our task in this commercial was not create elaborate special effects that defy any imagination but rather to enhance the beauty of the footage and the car by isolating the car and making it’s surface appear shinier and more reflective. In all of the shots of the car, the car was isolated and enhanced, separately from the rest of the footage. Other effects work included animating the locking of the door, combining multiple takes of live action crowds to create a stronger composition, and integrating / creating footage for the televisions that appear throughout the commercial.


Credits

Director
Alex Turner, Godman
VFX Supervisor
Robert Moggach, Smoke & Mirrors

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